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Campaigns · Lesson 16 of 17 · 0:07

Making a campaign film

After this you can produce a marketing film grounded in a brand you have already taught.

  1. 1

    Campaigns is MUSE pointed at a commercial job. The difference is the grounding: it starts from a brand rather than from a feeling.

  2. 2

    Because the brand carries the palette, voice and claims, the film comes out on-brand without you restating it each time.

  3. 3

    A brand-grounded campaign can close on an end card composed from that brand.

Your turn

  1. 1.Set up a brand in Brand Brain first.
  2. 2.Open Campaigns and start a film against that brand.
  3. 3.Check the end card matches the brand.
Open Campaigns →