Sign inGet started

Brand Brain · Lesson 10 of 17 · 0:07

Teaching the studio a brand

After this you can set up a brand so campaign films come out on-brand without being told each time.

  1. 1

    A brand here is not a logo file. It is the palette, the voice, the claims you are allowed to make and the ones you are not.

  2. 2

    Once a brand exists, campaign work is grounded in it: the copy, the look and the end card all come from the same place, so two films made a month apart still look like the same company.

  3. 3

    This is also where the end card comes from: a brand-grounded project can close on a card the studio composes for you.

Your turn

  1. 1.Open Brand Brain and create a brand.
  2. 2.Fill in the palette and the voice, not just the name.
  3. 3.Open Campaigns and check the brand is offered there.
Open Brand Brain →